Mid-level donors are the critical gap between your mass market and major donors. Often around 10% of donors, they can provide up to 50% of your funds. Our new study The Critical Gap explores evangelical mid-level donors: where, how, and why they give.
We asked over 1,000 evangelicals to give themselves a report card on 12 different areas of their spiritual lives. Then we compared their grades with their actual activities in each area. Evangelicals are often pretty tough graders - but some can best be described as "delusional."
Our latest update on giving and generosity among evangelicals - 2025 finally leveled off after multiple years of decline. Plus, we look at volunteerism, political giving, and the impact of digital church on church support. Check out The Generosity Landscape.
The world situation related to Israel and the Jewish people has changed tremendously since 2021, but how evangelicals see Israel has remained constant (if somewhat divided). Learn more in our latest collaboration with Infinity Concepts.
Explore evangelical parents: their regrets (I could have done more to help my child develop spiritually), results (where their children are spiritually today), and hopes (most hope their child will develop a stronger Christian commitment).
Over half of American evangelicals believe social media is more harmful than helpful to Christianity in the US - but they use social media anyway.
Fifty-seven percent of evangelical churchgoers are no more loyal to their denomination than they are to toilet paper brands. Our new report about denominational loyalty explores what churches and denominations can learn from major brands - even from Bud Light.
Is gambling a sin? What about drinking alcohol? Or is that okay, but getting drunk is sinful? Our new report asks evangelicals to define which thoughts and behaviors are sin and which are not. Then, on a couple of them, we compared beliefs and behaviors. Uh, oh...
Our new report shows giving is down among evangelicals. It's a double whammy: the proportion giving to church and/or charity declined, as did the amount donors give.
Evangelicals see both positive and negative impacts to come from artificial intelligence, but they are rather nervous about it. Request our new report to learn what they are nervous about.