Mar 03 2011 Where Does the Buck Stop Again?
You all agreed the questionnaire length was 12 minutes. The field says it’s 18, and costs just went way up. Who’s responsible?
You all agreed the questionnaire length was 12 minutes. The field says it’s 18, and costs just went way up. Who’s responsible?
Research scales only work if they are realistic to the consumer experience.
Most people can't really tell you what effect advertising has on them. So why on earth do we expect them to?
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