Feb 14 2012 Counteracting the Dirty Little Secrets of Online Panels
Yes, panel quality is often atrocious. But there are some steps we can all take to mitigate the problems.
Yes, panel quality is often atrocious. But there are some steps we can all take to mitigate the problems.
12 online panels. Multiple problems. Go behind the curtain…
When you use an online access panel for research, you depend on those respondents to help inform your critical business decisions. But what if your survey is the ninth one your respondents have taken today?
Predictions about the demise of the tried-and-true are often wrong.
11 things to think about regarding getting quality respondents from panel sample.
No matter how you try to dress it up, bad research is bad research
Stop looking for the best methodology and start looking for the right one for your specific information need.
We complain about research quality…but are we doing anything about it?
Online panels are not created equally. And we can prove it.
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