Dec 19 2017 What Current, Past, and ‘Never’ Child Sponsors Think
Child sponsorship, although a very popular form of charitable giving, remains largely misunderstood by American donors.
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Dec 04 2017 Size matters in donor perceptions
Size matters in donor perceptions. Nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.
Sep 19 2017 How child sponsorship is perceived by donors
Most feel it’s credible and legitimate, but also have concerns and don’t fully grasp how it works.
Jul 10 2017 Do Donors Prefer Email or Snail Mail?
Post from the Phil Cooke Blog - do donors prefer e-mail or direct mail communication?
Jul 10 2017 Mail or e-mail – which do donors prefer?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.
May 25 2017 1 in 10 Givers Would Eliminate Charitable Deductions
Influence Magazine article about charitable giving and the tax deduction.
May 25 2017 Generosity is lower than we think
Americans donors are far less generous than they think they are. This may suppress giving; why give more if you're already more generous than most?
Apr 27 2017 Donors and the charitable deduction
A growing group of charitable donors believe that eliminating the charitable tax deduction would not harm giving in the US
Mar 19 2012 Biased Research, No Matter What the Methodology
In a world where any methodology choice can introduce some bias to your data, it’s imperative to understand how your findings may skew because you chose phone over online (or online over phone, or river sample over panel sample, or any other choice you made).
Mar 28 2011 Are You Defining or Labeling?
It’s easy to label population groups such as “liberals” or “evangelicals” or “affluent.” But to assume members of those groups are all the same is a huge mistake, as is failing to know exactly how those groups are defined.