Donors' religious faith heavily impacts where, why, and how much they give. It is influential for faith-based ministries, but also very much for secular non-profits. Learn more in our new report Giving and Faith - How Religion Shapes Where People Give, and How Generously.
Mid-level donors are the critical gap between your mass market and major donors. Often around 10% of donors, they can provide up to 50% of your funds. Our new study The Critical Gap explores evangelical mid-level donors: where, how, and why they give.
Do donors prefer supporting work done locally, domestically, or outside the US? Why? And how can this impact how you communicate your work? Learn more in our new study Here or There? Where Donors Prefer to Give.
Our newest research report is You've Got Mail: Evangelicals and Donor Email. We explore how much donor email evangelicals actually receive from non-profits and ministries, how much they actually read, and what they do with it. Time to explode some more myths...
Our latest update on giving and generosity among evangelicals - 2025 finally leveled off after multiple years of decline. Plus, we look at volunteerism, political giving, and the impact of digital church on church support. Check out The Generosity Landscape.
We long ago discovered the single greatest predictor of someone becoming a donor is how they were raised. Our new report Raising Givers looks at how parenting influenced generous behavior, such as giving and volunteering, in today's donors.
Our new study examines the generosity of the average American donor. It's nowhere near as high as they think it is - and Protestants are the most likely to mentally inflate it. We also examine the reasons donors are not more generous.
Our latest study of American donors explores the patterns we see in how they give, and how they prefer to give: planning vs. spontaneity, research vs. gut feel, group vs. individual, appetite for innovation, and more. Get our brand new report!
Donor acquisition is expensive, so it's critical to understand potential new donors. Our new study of Christian donors who are open to supporting a new (to them) organization will help you do exactly that.
Evangelical donors prefer to support tried-and-true methods over potentially game-changing innovations. Learn what else donors think in our new report.