When you use an online access panel for research, you depend on those respondents to help inform your critical business decisions. But what if your survey is the ninth one your respondents have taken today?
Predictions about the demise of the tried-and-true are often wrong.
Stop looking for the best methodology and start looking for the right one for your specific information need.
Let’s stop pretending there’s one “right” methodology that covers every situation.
When Online Survey Respondents Cheat on Fact-based Questions
Online panels are not created equally. And we can prove it.