An interview with Bill Tamulonis, Director of Product Development and Market Research at Erickson Living, continuing the conversation about vendor marketing - what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.
An interview with Marc Phillipe Witham, Senior Market Research Analyst at Schneider Electric, continuing the conversation about vendor marketing - what vendors do in their sales and promotion efforts that attracts and repels client-side researchers.
This interview is with Jill Capps, Assistant Manager of Marketing Research at Gorton’s, the seafood company from Gloucester, MA. Jill has been with Gorton’s for over five years, handles 30 to 40 projects a year, and hires vendors for quantitative and qualitative work.
Is it possible to do a valid quantitative study in under two weeks? It depends on how good your vendor is, but also on how good you allow your vendor to be.
If Home Depot didn’t put contractors out of business, and desktop publishing didn’t kill the graphic design industry, why are we so worried about DIY research?
Marketers are facing increased pressure to quantify digital advertising's branding effect - can they?
Predictions about the demise of the tried-and-true are often wrong.