Jun 04 2011 Insert Brian Williams Joke Here
You see research findings and statistics quoted by the media all the time. Here’s why you’d better be careful before you actually use any of them.
Tag: Data quality
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May 31 2011 How Do You Assure Online Panel Quality?
11 things to think about regarding getting quality respondents from panel sample.
May 05 2011 Why Are We Hiring Cheerleaders When We Need Quarterbacks?
No matter how you try to dress it up, bad research is bad research
Sep 07 2010 Garbage In, Garbage Out
Sloppy reporting by USA Today show just how little some people care about whether research is actually accurate or meaningful.
Jul 12 2010 When It Comes to Quality, We Are the French
We complain about research quality…but are we doing anything about it?
Mar 29 2009 Dirty Little Secrets of Online Panels
Online panels are not created equally. And we can prove it.