Apr 29 2013 Prescriptions for Healing Research Brands
I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing?
I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing?
In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our industry?
In research, too often we’re concerned with whether consumers like or dislike things. There are far more important issues we should be evaluating.
Marketers are facing increased pressure to quantify digital advertising's branding effect - can they?
Whether you’re a research vendor or a corporate researcher, your brand is being communicated to clients constantly. It’s your choice whether you exercise control over that or not.
Even something as simple as holiday greetings says a lot about your brand.
Recent Articles & Studies
Categories
Tags
Archives