Dec 19 2017 What Current, Past, and ‘Never’ Child Sponsors Think
Child sponsorship, although a very popular form of charitable giving, remains largely misunderstood by American donors.
Charitable Donors and Giving
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Dec 04 2017 How does an organization’s size impact donor perceptions?
Nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.
Sep 19 2017 How do donors perceive child sponsorship?
Most feel it’s credible and legitimate, but also have concerns and don’t fully grasp how it works.
Jul 10 2017 Do Donors Prefer Email or Snail Mail?
Post from the Phil Cooke Blog - do donors prefer e-mail or direct mail communication?
Jul 10 2017 Do donors prefer e-mail or direct mail from the organizations they support?
Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.
May 25 2017 1 in 10 Givers Would Eliminate Charitable Deductions
Influence Magazine article about charitable giving and the tax deduction.
May 25 2017 Americans seriously overestimate their own generosity
Americans donors are far less generous than they think they are, which may suppress giving
Apr 27 2017 How donors view the charitable tax deduction
A growing group of charitable donors believe that eliminating the charitable tax deduction would not harm giving in the US
Aug 15 2014 Outcomes: Myths of the Christian Donor
What's true and what's not true about commonly held myths regarding Christian donors?
Jul 29 2013 Myths of the Christian Donor
Many assumptions about Christian donors have emerged over the years, and come to be treated as “conventional wisdom.” But how wise is it to believe something that may or may not be founded on reality?