Charitable Donors and Giving Archives - Page 3 of 4 - Grey Matter Research & Consulting

Feb 05 2018 Do donors really care about overhead ratios?

Donors pay far less attention to what charities spend on overhead, administration, and fundraising than do charities and charity watchdog organizations.

Charity , Donors , Fundraising , Marketing , Non-profit , Overhead ratio

Dec 19 2017 What Current, Past, and ‘Never’ Child Sponsors Think

Child sponsorship, although a very popular form of charitable giving, remains largely misunderstood by American donors.

Causes , Charity , Donors , Fundraising , Marketing , Non-profit

Dec 04 2017 Size matters in donor perceptions

Size matters in donor perceptions. Nine out of ten charitable donors form perceptions of non-profits partly by how big (or small) they are.

Charity , Donors , Fundraising , Marketing , Non-profit , Organization Size

Sep 19 2017 How child sponsorship is perceived by donors

Most feel it’s credible and legitimate, but also have concerns and don’t fully grasp how it works.

Causes , Charity , Donors , Fundraising , Marketing , Non-profit

Jul 10 2017 Do Donors Prefer Email or Snail Mail?

Post from the Phil Cooke Blog - do donors prefer e-mail or direct mail communication?

Charity , Donors , Fundraising , Marketing , Non-profit

Jul 10 2017 Mail or e-mail – which do donors prefer?

Most donors see advantages to both e-mail and direct mail communication from the organizations they support. Very few completely reject one form or the other.