It’s easy to label population groups such as “liberals” or “evangelicals” or “affluent.” But to assume members of those groups are all the same is a huge mistake, as is failing to know exactly how those groups are defined.
You all agreed the questionnaire length was 12 minutes. The field says it’s 18, and costs just went way up. Who’s responsible?
Stop looking for the best methodology and start looking for the right one for your specific information need.
Even something as simple as holiday greetings says a lot about your brand.
Just as vendors have a responsibility to clients, clients also have a responsibility to vendors.
Be very, very careful when attempting to marketing messages – it can go wrong in a hurry.
I really don’t like to get nickel-and-dimed from research vendors. I know you’re in the business to make money, just like I am. But can’t you do it in a way that doesn’t make me feel like a giant ATM instead of your valued client?
Sloppy reporting by USA Today show just how little some people care about whether research is actually accurate or meaningful.
Let’s stop pretending there’s one “right” methodology that covers every situation.
We complain about research quality…but are we doing anything about it?