Nov 03 2015 Truth Is in Your Actions, Not Your Advertising
A recent search for a vendor showed just how difficult some research vendors make it for clients to want to work with them.
A recent search for a vendor showed just how difficult some research vendors make it for clients to want to work with them.
How can we have confidence in the future of our industry when a major research vendor has so little basic research competence?
Fortunately, Angry MR Client, Angry MR Respondent, and Angry MR Vendor seem to have faded away. Unfortunately, too often the complaints vendors and clients have about “the other side” are still there. Don’t get angry – get better. Or buy a saddle (and you’ll have to read to the end to know what that means.)
In articles about the quality of consumer insights, a common opinion is that research quality has gone downhill in recent years. I question that perspective.
The challenge for research clients is in finding the right balance between providing too much guidance and too little in your RFPs. The quality of your insights project will depend on it.
Everyone blows it. How you handle your failure says a lot more about you than whether you blew it in the first place.
The New York Times and CBS News made their own news late last month with the announcement that they would begin using online panels as part of their election coverage polling. This reignited the online/phone quantitative research debate. There’s still no question that phone research is more representative than online research. But does that mean it’s always better?
With all of the changes happening in market research, we can’t forget the importance of basic skills. Without the basics, all the shiny new stuff doesn’t work.
Stacey Symonds is Senior Director of Consumer Insights for Orbitz Worldwide. In her current role, she partners with a range of internal business leaders to integrate the voice of the customer into day-to-day as well as long-term development.
What do clients really think of how Market Research firms market themselves? GRIT has the answer and here is an excerpt.
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