Apr 01 2012 eMarketer: Quantifying Digital Brand Ad Effectiveness
Marketers are facing increased pressure to quantify digital advertising's branding effect - can they?
Marketers are facing increased pressure to quantify digital advertising's branding effect - can they?
All panels are not created equal – and here’s the evidence to prove it.
Most people can't really tell you what effect advertising has on them. So why on earth do we expect them to?
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