“How will you help make me more effective?”

This can be qualitative (a deep dive with fewer people), quantitative (surveys and other statistically projectable methods), or a combination of the two.

Rather than provide a lengthy list of specific methodologies, we should note that we’re methodology agnostic. That means we don’t push a certain approach. Instead, we work with you to determine what methods would provide the most meaningful, useful insight, whether that’s focus groups, agile research, an online survey, eye tracking, or anything else. Then we focus on solving your business needs and communicate what we learned together in simple English (no industry jargon).

What matters is that you get the insight you need, not a particular methodology we’re promoting.

Ossie Mills, The Inspiration Network