There are three main reasons we hear for why organizations are not using marketing research more often:


· It takes too long

· It costs too much

· It’s not flexible or adaptable enough to meet their needs


This is unfortunate, because there are ways to substantially reduce each of these barriers. 


· Speed:  Grey Matter has done a full-scale quantitative study—from initial proposal to report—in less than two weeks. 

· Cost:  We’ve created studies that don’t cost six figures or even five figures, making research affordable for even small organizations. 

· Flexibility:  We have ways of allowing you to adapt the stimuli being tested (e.g. concepts, messaging, logos, names, taglines) to consumer feedback throughout the research, turning the design into a collaborative process with your target market.


Getting Past the Barriers is a brief report that gives you ideas and options for how you can remove some of these obstacles and get the information you need to make wiser, more informed decisions.


Please e-mail ron @ (with the spaces around the “@” removed) for a free copy of Getting Past the Barriers, and discover more options for addressing your information needs.

Champions don’t do extraordinary things.

They do the ordinary things better than anybody else.”

Chuck Noll, Pittsburgh Steelers Head Coach 1969—91




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