The primary research mind behind Grey Matter is Ron Sellers.  Ron has more years of experience than he cares to admit designing and conducting research that makes a difference.  Many of those years have been spent running Grey Matter Research.


It all adds up to a few thousand qualitative sessions moderated (individual and group)…hundreds of quantitative studies successfully completed…nearly fifty published articles in industry magazines and trade journals…speeches given, seminars led, blogs written, and classes taught…and scores of clients relying on his work in making key decisions.


Ron’s work helped Chevrolet design and name the Chevy Equinox SUV.  He helped the NHL’s Arizona Coyotes design a new logo and branding scheme.  He helped the American Red Cross design a successful holiday fundraising campaign.  He helped General Motors rebrand all of their pre-owned vehicle lots. 


Ron’s work has been cited extensively by the international media, including Harvard Business Review, Associated Press, Fast Company, USA Today, Los Angeles Times, Pravda, Financial Times of London, Christianity Today, Washington Post, NPR, Chronicle of Philanthropy, and a host of other media from China to Hungary to New Zealand.  His work has even been used in panel hearings before the U.S. Senate and quoted in Jay Leno’s opening monologue on The Tonight Show.


Ron has connected a team of professionals with extensive experience in areas such as multivariate statistical analysis, field management, respondent recruiting, and online panel management to serve you through comprehensive qualitative and quantitative research.

It takes less time to do a thing right than it

does to explain why you did it wrong.”

Henry Wadsworth Longfellow

My confidence in Grey Matter’s ability to complete projects in a timely and

high quality manner is unparalleled.  I have no hesitations recommending

Grey Matter Research to anyone looking for a research partner.”

Dr. Scott L. Shook, Advertising Research Manager

Chevrolet Cars

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